Media & Advertising

french bulldog dog having nice breakfast or lunch in bed, reading the newspaper

Millenials and the climate of newspapers

Posted by on Mar 4, 2016 in Media & Advertising

Developing young readers should be a priority for the newspaper industry as millennials make up the largest living generation. They are becoming more reliant on digital and online forms of news, such as; BuzzFeed, Vice, and Huffington Post. Newspapers need to reach this audience through a medium that they already use, and to do so media companies must invest in inventive ways to reach a younger audience. (more…)

TV: Last 10 years vs Next 10 years

Posted by on Feb 15, 2016 in Media & Advertising

TV is universal. It is ultimately considered vital for the living room. However, it is important to understand that the way it is being consumed has changed considerably over the past 10 years — in terms of how it’s viewed, where, and when. Today’s TV viewing experience is more interactive, shareable in real-time, and more consumable. (more…)

Love and hate – Facebook and brands

Posted by on Feb 7, 2016 in Media & Advertising

Facebook has more than a billion users and has crawled up the attention ladder, which has benefited them as more resources and money have been allocated to it. In the world of brands and social media, there is a common misconception that social media is free. With that said, Facebooks’ News Feed algorithm changed recently. Doing so meant that Facebook now focuses on providing a news feed that is user friendly, which ultimately makes it harder for brands to reach their target audience, and paying to boost posts was the only way to do so. (more…)